Busch Funeral and Crematory Services

Rebranding

Busch Funeral and Crematory Services is Northeast Ohio’s oldest chain of funeral homes. Their logo, while holding some long-standing meaning, was in need of an update. The letter B and dogwood elements were kept and revised, as these elements had been part of the home’s identity for years. Using market research, the look and feel was given a softer side, reflecting their primary market: middle aged women with aging parents. The branding was further developed with modern taglines that show their unique approach to funeral care.